10.18710/GR2REB Milojevic, Ana Ana Milojevic https://orcid.org/0000-0003-0697-6154 University of Bergen DataverseNO 2022 Social Sciences journalism studies media studies media work audience analytics and metrics news use semi-structured interviews University of Bergen University of Bergen University of Bergen Milojevic, Ana Ana Milojevic University of Bergen Milojevic, Ana Ana Milojevic 2022-10-19 2022-11-01 2023-09-28 2021-04-01/2022-08-30 2020-10-14/2022-10-14 Qualitative;Interview transcripts;Textual data 10.2139/SSRN.4245771 10.2139/SSRN.4252628 10.18710/GR2REB/JQOQAM 10.18710/GR2REB/QNP6JP 10.18710/GR2REB/SXOPRV 10.18710/GR2REB/BNMJ8M 9881 7004 329582 2875 text/plain text/plain text/plain text/plain 1.1 Creative Commons CC0 1.0 Universal Public Domain Dedication. This dataset contains transcriptions of interviews conducted to investigate the use of audience analytics and metrics inside newsrooms of the media organizations that can be considered as leaders at the respective media market. The participants of this research are news users and media workers that have different positions in newsrooms and perform different tasks related to news work, therefore their use of analytics and metrics differs in many ways. The semi-structured interviews were based on an interview guide, which is attached to the dataset. Interviews were conducted and transcribed verbatim by Ana Milojevic. Notepad Microsoft Windows, 21H2 (OS Build 19044.213) The European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 895273