Interviews about use of audience analytics and metrics and related news usehttps://doi.org/10.18710/GR2REBMilojevic, AnaDataverseNO2022-11-012023-09-28T20:55:59ZThis dataset contains transcriptions of interviews conducted to investigate the use of audience analytics and metrics inside newsrooms of the media organizations that can be considered as leaders at the respective media market. The participants of this research are news users and media workers that have different positions in newsrooms and perform different tasks related to news work, therefore their use of analytics and metrics differs in many ways. The semi-structured interviews were based on an interview guide, which is attached to the dataset. Interviews were conducted and transcribed verbatim by Ana Milojevic.Social Sciencesjournalism studiesmedia studiesmedia workaudience analytics and metricsnews usesemi-structured interviewsEnglishMilojevic, Ana, Datafication Media and Democracy: Audience Analytics and Metrics in the Norwegian Media Organizations (October 5, 2022). Available at SSRN: https://ssrn.com/abstract=4245771 or http://dx.doi.org/10.2139/ssrn.4245771, doi, 10.2139/ssrn.4245771, https://doi.org/10.2139/ssrn.4245771Milojevic, Ana, Journalism Education for Datafied Society: Fostering Data (infrastructural) literacy (September 26, 2022). Available at SSRN: https://ssrn.com/abstract=4252628, doi, 10.2139/ssrn.4252628, https://doi.org/10.2139/ssrn.42526282022-11-01Milojevic, AnaMilojevic, Ana2022-10-192020-10-142022-10-142021-04-012022-08-30QualitativeInterview transcriptsTextual dataCC0 1.0