10.18710/GR2REBMilojevic, AnaAnaMilojevic0000-0003-0697-6154University of BergenDataverseNO2022Social Sciencesjournalism studiesmedia studiesmedia workaudience analytics and metricsnews usesemi-structured interviewsMilojevic, AnaAnaMilojevicUniversity of BergenUniversity of BergenMilojevic, AnaAnaMilojevicUniversity of BergenUniversity of Bergen2022-10-192023-09-282021-04-01/2022-08-30Qualitative10.2139/ssrn.424577110.2139/ssrn.4252628287570049881329582text/plaintext/plaintext/plaintext/plain1.1CC0 1.0This dataset contains transcriptions of interviews conducted to investigate the use of audience analytics and metrics inside newsrooms of the media organizations that can be considered as leaders at the respective media market. The participants of this research are news users and media workers that have different positions in newsrooms and perform different tasks related to news work, therefore their use of analytics and metrics differs in many ways. The semi-structured interviews were based on an interview guide, which is attached to the dataset. Interviews were conducted and transcribed verbatim by Ana Milojevic.Notepad Microsoft Windows, 21H2 (OS Build 19044.213)The European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreementNo 895273